A recent survey showed that nearly 40% of people would use a comparison site to buy their life insurance as they believed it would be cheaper. This is simply not the case! Comparison sites offer no better rates than the specialist life insurance brokers that have fully trained advisers to help you get exactly the right cover for your needs. What comparison sites will definitely not give you (although they are charging you as much as the specialist advisers) is regulated advice around the life insurance and other protection you may need.
What they will happily do is take your details and pass you off to their partner broker for a commission (they have to pay for their huge marketing budgets somehow). This is usually a very large organisation that uses a call centre to then continually dial your number until you answer.
So why do we think the Comparison Sites are going to give us better prices and is the place to go and get our Life Insurance, well its simple… Advertising. Comparison Sites have very deep pockets and pay millions of pounds to push the message that they are the best place for Life Insurance even if they are not.
How do I check if this statement is true? Well, many of the specialist brokers like Lizzieslife.co.uk are now offering the ability to go and get instant quotations online, no phone calls just a couple of fields on a form and hey presto you have your prices. You can get your prices here and then do the same with a price comparison site and you will see that the specialist can offer the same rates or sometimes better but they will gladly provide you with free advice and guidance to ensure what you choose is right for you.
Don’t want to the work. Well, we have done it for you, below is a comparison of the cheapest prices obtained from Lizzieslife.co.uk versus two major comparison sites (get in touch and we will gladly tell you who it is).
The following prices (per month) are based on:
£300,000 of level life insurance cover for a 35-year-old male, non-smoker, with a 30 year term.
| LizziesLife Quotes | Comparison Website 1 | Comparison Website 2 | |
| Quote 1 | £12.44* | £15.88 | £15.48 |
| Quote 2 | £15.89 | £16.13 | £16.13 |
| Quote 3 | £16.13 | £16.36 | £16.26 |
| Quote 4 | £16.76 | £16.38 | £16.28 |
*The best value policy from LizziesLife is with the Vitality Optimiser. The idea of Optimiser is simple: the more you look after your health, the lower the premiums, and the more rewards you get.
As our table shows that comparison sites are no cheaper, plus their online quote systems are not offering ALL the products available from providers.
LizziesLife has qualified advisers. We encourage you to go online, gather some quotes and book a call with one of our advisers to ensure the cover you have chosen suits your needs and personal circumstances.